In this episode, we dig into a provocative idea: Fast-Time-to-Market (FTTM) isn’t “better project management”—it’s a different way of thinking about how work gets defined, decided, and driven to launch. You’ll hear why classic PM habits (plans, timelines, coordination) often can’t fix the real causes of delay, and what does move the needle instead: continually validating customer value, tightening ownership from concept through break-even, speeding decisions, and building a system that relentlessly “pulls in” the schedule rather than accepting slip as normal. If you’ve ever watched a project drift while everyone stays “busy,” this conversation will feel uncomfortably familiar—and very useful.