Starbucks has decisively entered the burgeoning market of functional beverages with the introduction of its comprehensive high-protein drink lineup. By offering up to an impressive 36 grams of protein per grande-sized drink, the coffee giant is positioning its new lattes, matchas, and cold foams as both a convenient fuel source and a protein-packed treat. 

This move directly addresses the growing consumer demand for protein, transforming a simple coffee run into a significant dietary contribution. 


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