If everyone in your life woke up tomorrow with amnesia, how would you introduce yourself?

If you were forced to strip away the titles, "Health Coach," "Founder," "Mother," "Wife", who would be left? In this episode, Valerie sits down with Industrial-Organizational Psychologist Dr. NaTasha Jordan to dismantle the deep-seated identity traps that keep high-achieving coaches stuck, underpaid, and overwhelmed.

We dive deep into the psychology of pricing, exploring why so many talented wellness professionals struggle to charge high-ticket rates despite their expertise. Dr. NaTasha reframes "Imposter Syndrome" not as a character defect, but simply as a gap between your confidence and your skill set, and she reveals exactly how to close it.

Whether you are a new coach afraid to ask for the sale, or a 7-figure founder hitting an "autopilot" bottleneck and feeling resentful of your own business, this conversation will force you to rethink how you lead.

In this episode, we cover:

• The "Amnesia Test": A powerful framework to define your core identity separate from your business roles.
• Pricing Psychology: Why you feel guilty charging for your services and how to build the conviction to raise your rates.
• The Imposter Syndrome Reframe: Why you don’t need to be "perfect" to get clients life-changing results, you just need to be 10% ahead.
• Client Red Flags: How to identify an "uncoachable" client early and the courage to fire them.
• The 7-Figure Bottleneck: Why running on "autopilot" creates resentment and how to audit your business for true alignment.
  
  CHAPTERS: 
  00:00 Intro 
  00:43 Meet Industrial-Organizational Psychologist Dr. NaTasha Jordan 06:20 The "Amnesia Test": Who Are You Without Your Titles? 
  13:16 How to Charge What You Are Worth (Stop Undercharging) 
  18:42 Overcoming Imposter Syndrome: You Are Not a Fraud 
  24:47 Abundance Mindset: How to Stop Competing with Other Coaches 29:08 Red Flags: When to Fire a Coaching Client 
  35:45 From Solopreneur to CEO: Breaking the "Autopilot" Trap
  41:27 The Courage to Pivot Your Business Model 
  46:34 Outro

Resources Mentioned:

• The Wellness Vault: Juggling meal plans, guides, and social content? Wellness Vault is your all-in-one solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.          Start your 7-day free trial: https://wellnessvault.com/
• My Automation Secret: Still manually answering the same DMs every day? I use ManyChat to save hours and focus on real coaching.
  • Try ManyChat: manychat.partnerlinks.io/rdusc38lput5-wki14

Connect with Dr. NaTasha Jordan:

Dr. NaTasha is an Industrial Organizational Psychologist who helps high-achievers in rigid systems reclaim their personal sovereignty.

• Website: https://stan.store/drnatasha
• Instagram: https://www.instagram.com/drnatasha.j/
• LinkedIn: https://www.linkedin.com/in/drnatashaj/
• TikTok: https://www.tiktok.com/@theiopsychologist

Connect with Valerie:

• Instagram: https://www.instagram.com/v.feghali/
• Website: https://wellnessvault.com/

Support the Show:

If you loved this episode, please leave a 5-star review on Apple Podcasts or Spotify! Your feedback helps us reach more coaches and continue to provide value for your business.

If you're starting your 2026 planning in January, you're already behind. For health and wellness coaches, the most successful annual planning happens in Q4, setting you up to maximize revenue and impact from day one of the new year. Too many coaches set optimistic revenue goals without a realistic plan, leading to burnout and low profits.

This episode is your guide to adopting the CEO mindset for planning. Valerie walks through her exact annual planning system for health coaches, focusing on how to set profit goals (not just revenue), calculate your realistic working hours, and build a sustainable plan for growth. You'll learn how to audit your past year to see what worked, what to delegate, and how to finally stop working "in" your business and start working "on" it.

In This Episode, You'll Discover:

• Why starting your annual planning in January is costing you revenue
• How to clarify your non-negotiable personal and business priorities
• The crucial difference between a Revenue Goal and a Profit Goal (and how to set yours)
• A simple way to calculate your realistic weekly working hours (Hint: It's not 40)
• The "Time Audit" method to discover if you're working "on" or "in" your business
• How to audit 2025 to find opportunities (and what to stop doing)
• How to use the "Start, Stop, or Delegate" framework to reclaim your time

⭐ MEMORABLE QUOTE:

 "I'd rather you set a profit goal first and then come up with your revenue goal based on what you want to take home."

TIMESTAMPS: 

00:00 Why Planning in January Is Too Late 

00:35 The CEO Planning Timeline (Start Now)

01:38 Step 1: Clarify Your Personal & Business Priorities 

03:53 Step 2: Define Your Desired Income (Profit vs. Revenue) 

04:35 How to Calculate Your Profit-First Revenue Goal 

06:19 Step 3: Calculate Your REALISTIC Working Hours 

09:15 How to Determine Your Hourly Rate as a Coach 

09:49 Step 4: Audit Last Year (What Worked vs. What Failed) 

12:10 Step 5: Map Your Offers & Set Quarterly Goals 

16:51 The 3-Goal Framework for Each Quarter 

18:01 The 'Start, Stop, Delegate' Review Method 

18:36 A 90-Second Visualization Exercise for Clarity

Resources Mentioned:

Join Our Free Coaching Week Workshop! 

Your 2026 Starts NOW! If you feel like you’re doing everything right but still not getting traction, join Coaching Week and learn how to stand out, attract clients, and grow without burnout. 

Sign Up Here → https://offer.valeriediane.com/coachingweek

Your All-in-One Content Hub Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own. 

Start your 7-day free trial → https://wellnessvault.com/

Fuel The Flow Full Episodes: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkd

Fuel The Flow Short Clips: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmK95ykcFuSAuqf9li03Gv5

Fuel The Flow YouTube Shorts: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmlv5GtLinn3qLC7qc9BobPFuel The Flow Full Episodes: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkd

About Your Ho

Feeling stuck with your Instagram growth? If you're posting content but not getting clients, you're missing a key part of the strategy. In this episode, expert Michelle Gifford breaks down her 3-2-1 "Attract, Nurture, Sell" content method. You'll learn how to get coaching clients from Instagram using a clear system, moving beyond just likes and saves to actually convert followers into clients using DM automation.

RESOURCES MENTIONED:

⏰ Automate Your DMs with ManyChat Still manually answering the same DMs every day? Let automation do the work. I use ManyChat to save hours and focus on real coaching. → https://manychat.partnerlinks.io/rdusc38lput5-wki14

👇 Your All-in-One Content Hub:

Wellness Vault Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own. Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

⭐ MEET OUR GUEST 

This week, Valerie is joined by Michelle Gifford, THE social media expert who helps business owners message and market their business. Find more from Michelle here:

• Website: https://iammichellegifford.com/
• Instagram: https://www.instagram.com/iammichellegifford/
• YouTube: https://www.youtube.com/@MichelleGifford

✨ WHAT YOU'LL DISCOVER IN THIS EPISODE:

• The 3-2-1 "Attract, Nurture, Sell" content framework.
• Why "Attraction" content (shares, reposts) is more valuable than "Nurture" content (saves).
• How to use DM automation (like ManyChat) to get followers onto your email list.
• What to look for in your Instagram analytics (Hint: It's non-follower reach).
• The secret to writing an Instagram bio that converts (and why "lover of cats" doesn't work).
• Business vs. Creator Accounts: Which is right for you?
• The real reason using links in your stories kills your engagement.

⭐ MEMORABLE QUOTE: 

"Your bio isn't about you... It is just a really mini resume to let people know if they should follow you or not. If it's not clear what you do or how you serve that person specifically, then you're not going to get a follow." - Michelle Gifford

⭐ MORE FROM THE PODCAST:

• Fuel The Flow Full Episodes: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkd
• Fuel The Flow Short Clips: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmK95ykcFuSAuqf9li03Gv5
• Fuel The Flow YouTube Shorts: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmlv5GtLinn3qLC7qc9BobP

⭐ ABOUT VALERIE 

Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it.

⭐ CONNECT WITH VALERIE

• Instagram:

Are you a health coach stuck in the "hustle" model, feeling burnt out and misaligned? What if the problem isn't your strategy, but that you're working against your natural energetic blueprint? This episode is a deep dive into Human Design as a practical tool for entrepreneurs.

Valerie is joined by inner-leadership coach and Human Design guide Marra St. Clair to break down how you can use this system to move from burnout to flow. In our conversation, we explore the 5 Human Design types (like Generators and Projectors), explain "Authority" as your true guide for business decision making, and reveal how you can use Human Design to finally understand your clients on a deeper level—especially why some resist your coaching while others thrive.

In This Episode, We Discuss:

• 01:29 A Grounding Presence: How Valerie & Marra Met
• 02:17 What is Human Design? (An Explanation for Beginners)
• 03:09 The Systems Behind Human Design (Beyond Astrology)
• 04:08 How to Start Reading Your Human Design Chart
• 04:49 The 5 Human Design Types Explained (Generator, Projector, etc.)
• 06:27 Understanding Your "Authority" (How You Make Decisions)
• 14:40 The 4/1 Profile Explained (The "Networker/Investigator")
• 16:48 The Gift of Guiding Transformation
• 17:22 Are All Entrepreneurs a Certain "Type"?
• 18:58 From Burnt-Out Wellness CEO to Aligned Coach (Marra's Story)
• 24:23 Get Your Personalized "Energy Blueprint"

⭐ Meet Our Guest 

This week, Valerie is joined by Marra St. Clair, an Inner-Leadership Coach and Human Design Guide.

Marra isn't just a guide; she's a fellow wellness entrepreneur who co-founded and scaled one of the West Coast's first organic juice cleanse companies to a multi-million dollar business. That journey, filled with hustle and burnout, led her to a breaking point where she felt she had lost herself. Her path to rediscovering her alignment brought her to Human Design, which she now uses to help other high-achieving leaders and coaches move from doubt to self-trust and build a business that is energetically aligned.

Links & Resources Mentioned: (Use Code: FLOW for a special discount)

• From Our Guest, Marra St. Clair:
  • Get Your Personalized "Energy Blueprint": https://www.marrastclair.com/shop/p/deep-dive-blueprint
  • Use Code: FLOW for a special discount
  • Website: https://www.marrastclair.com/
  • Instagram: https://www.instagram.com/marrastclair/
  • LinkedIn: https://www.linkedin.com/in/marrastclair/

👇 YOUR ALL-IN-ONE CONTENT HUB 👇
Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.
Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

⭐ ABOUT VALERIE
Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it.

⭐ CONNECT WITH VALERIE
Instagram:

Stop wondering how to get new coaching clients. One of the most effective strategies to grow your business, gain visibility, and re-engage past clients is running a targeted free challenge.

If you've run a challenge before and it "didn't work"—meaning no one converted to your paid offer, it's likely because a critical piece of the strategy was missing.

In this episode, Valerie breaks down her entire A-to-Z playbook for running a successful challenge that delivers a "quick win" for participants and seamlessly converts them into your paid programs.

In this episode, you'll learn:

• The 3-phase system for designing, promoting, and launching your challenge
• How to create a "warm-up" campaign (3 weeks out)
• Why a Facebook Group is the perfect community platform
• Valerie's strategy for upselling your paid program during the challenge (not after!)
• How to collect powerful video testimonials to use in your future marketing

MENTIONED IN THIS EPISODE:

👇 JOIN THE FREE 7-DAY NO PROCESSED FOODS CHALLENGE 👇 

Want to see this entire system in action from a participant's perspective? Join Valerie's FREE 7-Day No Processed Foods Challenge, designed exclusively for health and wellness coaches. You'll get to see the emails, the community engagement, and the exact process she uses.

• Register for free here → https://offer.valeriediane.com/npfchallenge (Challenge begins Sunday, November 9th)

TIMESTAMPS: 
00:00 Why Challenges Are My Favorite Growth Strategy 
01:09 The "Quick Win" Challenge Framework 02:27 The 3 Phases of Challenge Design
05:05 Aligning Your Challenge With Your Paid Program 
05:56 Crafting Your Marketing Message 
06:58 The 3-Week Challenge Launch Strategy 
11:45 Phase 3: How to Run Your Challenge Community 
16:06 How to Upsell Your Next Program (During the Challenge) 
17:10 How to Collect High-Quality Client Testimonials 
18:51 Final Thoughts

👇 YOUR ALL-IN-ONE CONTENT HUB 👇 

Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.

• Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

⭐ ABOUT VALERIE 

Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it.

⭐ CONNECT WITH VALERIE

• Instagram: https://www.instagram.com/v.feghali/
• The Wellness Vault: https://wellnessvault.com/

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

Are you feeling stuck, overworked, and frustrated in your coaching business? You're putting in the hours, but the growth has stalled, and burnout is creeping in. What if the solution wasn’t more hustle, but a complete rewiring of your brain for success?

In this episode, Valerie sits down with neuropsychology PhD and business mentor, Dr. Shannon Irvine, to reveal the powerful, science-backed methods you can use to break free from the subconscious "brake pedal beliefs" that are holding you back from your next level of income and impact.

Dr. Irvine shares her revolutionary "67 Day Year" method—a proven system to achieve a year's worth of goals in just 67 days by aligning with your brain's natural language, not working against it. You'll learn how to overcome limiting beliefs, develop a true CEO mindset, and stop trading your time for money so you can finally build the business and life you dream of.

In this episode, you will learn:

• 01:59 How Dr. Irvine's philanthropic journey in Uganda proves that you can build a highly successful business that doesn't depend on you being there 24/7.
• 04:34 The pivotal soccer game moment that made her realize the "hustle and grind" culture was a trap and why she needed to pull back.
• 10:56 The science behind "The 67 Day Year" and why it takes exactly that long to hardwire a new pathway in your brain for success.
• 15:40 How to identify the subconscious "brake pedal beliefs" and brain blockers that are sabotaging your growth without you even realizing it.
• 21:57 The surprising impact your network has on your subconscious programming and your ability to see what's possible.
• 27:52 Actionable advice for parents on how to help our children develop a powerful growth mindset from an early age.
• 31:10 Two tangible things you can start doing today to "flip the switch" on negative thoughts and begin rewiring your brain for the outcomes you want.
• 37:21 The inspiring mission behind Mosaic Vision and how the organization is changing lives for orphaned children in Uganda.
• 40:39 The ultimate legacy Dr. Irvine wants to leave behind through her work and her book.

Meet Our Guest:
This week, Valerie is joined by Dr. Shannon Irvine, a Neuropsychology PhD, entrepreneur, mentor, and author of "The 67 Day Year". Through her work, Dr. Shannon helps passionate entrepreneurs harness the power of neuroscience to rewire their brains for success so that they can achieve more in less time.

• Find more from Dr. Shannon here:
  • Website: https://67dayyear.com
  • Instagram: https://www.instagram.com/drshannonirvine/

Your All-In-One Content Hub:
Juggling meal plans, guides, and social content?
Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.

• Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

Connect with Valerie

• Instagram: https://www.instagram.com/v.feghali/
• The Wellness Vault: https://wellnessvault.com/

We would be incredibly grateful if you would leave us a five-star review! This helps us keep the podcast going so we can continue to provide value for all of you.

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

Are you a health or nutrition coach feeling stuck trying to grow your business online? If you're struggling with client acquisition and aren't sure how to scale your coaching business, this episode is your roadmap.

This week, Valerie sits down with Tasha Rosales, a successful health coach who rapidly grew her online audience to over 250,000 followers. Tasha shares the exact Instagram strategy that's working for her right now—from her viral Reel story to why she prioritizes carousels and authentic connection over a perfect feed. This is a masterclass in modern marketing for health coaches, packed with actionable tips on everything from content planning and affiliate income to building a profitable membership program.

⭐ MEET OUR GUEST 

This week, Valerie is joined by Tasha Rosales, a Board-Certified Holistic Health Practitioner and the founder of Wellness Homemade. She helps busy women achieve their health goals through sustainable habit change and informed nutrition.

Find more from Tasha here: Website: https://www.wellnesshomemade.org/ Instagram: https://www.instagram.com/wellness.homemade/

✨ IN THIS EPISODE, YOU'LL DISCOVER: 

00:00 - Intro 
01:23 - Meet Tasha Rosales: Building a Profitable Coaching Business 
06:06 - Which Social Media Platform Is Best for New Coaches? 
07:55 - Instagram Content Strategy: What's Working in 2025? 
11:25 - The Secret to Consistent Content: Tasha's Planning System 
15:37 - Affiliate Marketing for Coaches: A Beginner's Guide 
19:11 - Creating a Coaching Membership (The 1-to-Many Model) 
20:46 - The #1 Thing Your Coaching Clients Actually Need to Succeed 
23:12 - How to Build Habits That Stick (For You & Your Clients) 
25:58 - Keeping Clients on Track: The Mind-Body Connection

👇 YOUR ALL-IN-ONE CONTENT HUB 👇 

Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own. Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

⭐ ABOUT VALERIE 

Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it.

⭐ CONNECT WITH VALERIE

 Instagram: https://www.instagram.com/v.feghali/ 

The Wellness Vault: https://wellnessvault.com/

#healthcoach #scalingacoachingbusiness #marketingforcoaches #onlinecoaching #wellnesscoach #nutritioncoach #instagrammarketing #instagramforcoaches #healthcoachtips #businesscoach #contentstrategy #instagramreels #getcoachingclients #sixfigurecoach #wellnessentrepreneur

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

Feeling constantly busy in your coaching business but not seeing the growth you want? You might be trapped in a cycle of "busy work" and procrastination without even realizing it. In this episode of Fuel The Flow, Valerie Feghali breaks down the most common time-wasters that keep health and wellness coaches feeling overwhelmed, overworked, and stuck.

If you're tired of reinventing the wheel, battling tech overload, and struggling with setting boundaries, this episode is your guide to working smarter, not harder. Learn the exact strategies and mindset shifts you need to reclaim your time, focus on what truly matters, and finally scale your business without sacrificing your life to do it.

In This Episode, You'll Learn:

• The #1 reason coaches get stuck in "perfectionism paralysis" and how to break free.
• How to simplify your tech and focus only on the tools that serve you and your clients.
• Strategies for delegation and using AI to handle the tasks you shouldn't be doing.
• The importance of setting firm boundaries to prevent burnout and increase your focus.
• Actionable mindset shifts to move from an overworked coach to a thriving CEO.

Your Assignment from This Episode: Conduct a 72-hour time audit. For the next three days, track your time to identify your single biggest time-waster. What tasks can you delegate, automate, or eliminate to reclaim your focus?

Resources Mentioned:

The Wellness Vault | Your All-in-One Content Hub Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.

• Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

TIMESTAMPS:

00:00 - The #1 Thing Holding Your Business Back 
01:54 - The Perfectionism Trap: Stop Wasting Time 
04:27 - Escaping Tech Overload to Work Smarter 
06:20 - Are You Over-Customizing for Every Client? 
07:30 - Stop Reinventing the Wheel (A Better Way) 
09:49 - Why You MUST Delegate (Even if You're New) 
12:21 - How to Set Boundaries & Prevent Coach Burnout 
14:19 - The Mindset Shift That Unlocks Growth 
15:56 - Overcoming FOMO (Fear of Missing Out) 
16:51 - Mindset Block: "If I Didn't Build It, It's Not Valuable" 
18:31 - Your Assignment: The 72-Hour Time Audit

Connect with Valerie:

• Instagram: https://www.instagram.com/v.feghali/
• The Wellness Vault: https://wellnessvault.com/

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

Episode Summary:

Are you stuck in a cycle of perfectionism, endlessly tweaking your coaching website instead of launching it? It's time to break free. Your website is the single most important tool for separating yourself as a professional, and in this episode, we're giving you the blueprint to get it done. This week, Valerie sits down with Promise Tangeman-Wurzell, founder of GoLive HQ and the brilliant mind behind thousands of website launches. Promise shares her game-changing "launch now, refine later" philosophy that empowers coaches to overcome tech overwhelm and perfectionism, and build a website that actually gets them clients.

In This Episode, You'll Learn:

• Why a professional website is non-negotiable for separating amateurs from professionals (even if you have social media).
• The #1 mistake coaches make when choosing a website platform and why you need a site you can easily edit yourself.
• How to create a brand that reflects your personality and speaks directly to your ideal client.
• A simple storytelling framework to write website copy that connects with your audience and converts.
• The three must-have elements for a minimalist website that still gets results.
• How to break free from the "perfectionism trap" with the "launch now, refine later" philosophy.

TIMESTAMPS:
00:00 Intro
01:19 Why You Still Need a Website (More Than Social Media)
05:18 The #1 Mistake Coaches Make When Choosing a Platform
06:38 How to Create a Brand That Attracts Dream Clients
08:49 Do You Really Need Professional Brand Photos?
11:46 The Simple Storytelling Framework That Sells
13:42 Speak Your Client's Language (How to Write Copy That Converts)
16:14 Building Unshakeable Trust With Your Website
19:33 The 3 Must-Haves for a Website That Works
20:13 Simple SEO Tips for Health Coaches
23:44 Promise on GoLive HQ

Guest Spotlight:

• Promise Tangeman-Wurzell is the Founder and Creative Director at GoLive HQ. She started her Squarespace web design agency in 2014 to provide an easier, less stressful way to get a website live.
  • Website: https://golivehq.co/
  • Instagram: @golivehq

Resources Mentioned:

• The Wellness Vault | Your All-in-One Content Hub: Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.
  • Start your 7-day free trial: https://wellnessvault.com/
  • Nourish website template for wellness professionals (affiliate link): https://www.golivehq.co/website-template-with-valerie-diane
  • Free workshop on October 7th 2025: https://api.leadconnectorhq.com/widget/form/dTBBL7MGd7n6eWCE0aYm

Connect with Valerie:

• Instagram: @v.feghali
• The Wellness Vault: https://wellnessvault.com/

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

Struggling to get your first coaching clients? In this episode, Valerie sits down with powerhouse entrepreneur and CEO Jasmine Star to break down the exact organic marketing strategy for coaches to grow a business from the ground up, no followers and no ad spend required.

Jasmine reveals the counterintuitive reason why having a small audience is your greatest gift and shares the daily habits that truly move the needle. If you've ever felt overwhelmed by content creation or wondered if you need paid ads to scale, this conversation provides the clarity and no-fluff playbook you've been looking for.

About Our Guest: Jasmine Star

Jasmine Star is a photographer-turned-CEO, world-class speaker, and founder of the tech company Social Curator. She empowers entrepreneurs to build a life and business they love through her no-nonsense business strategy and heartfelt motivation. Jasmine now helps 7-figure business owners scale to 8-figures with strategy and collaboration. 

• Podcast: https://podcasts.apple.com/ph/podcast/the-jasmine-star-show/id1479619320
  Instagram: https://www.instagram.com/jasminestar/

Key Takeaways

• The simple, daily action Jasmine would take if she had ZERO followers.
• Why you DON'T need paid ads to scale to $10k months (and her "fire vs. gasoline" rule).
• How to overcome perfectionism and embrace "C+" content to win.
• The two levels of content creation: being "Consistent First, Interesting Second."
• A step-by-step process for building powerful affiliate relationships (The "100 Hours" Rule).
• The critical difference between a business relationship and a friendship.

Episode Timestamps

• (01:50) Are You Coachable? The 3 Words That Change Everything
• (04:12) How to Get Clients When You Have ZERO Followers
• (06:20) Why a Small Audience is Your Greatest Gift for Growth
• (07:51) Do You REALLY Need Paid Ads to Scale? (The Fire vs. Gasoline Rule)
• (10:52) Overcoming Perfectionism: Why "C+" Content is Your Best Friend when starting out. 
• (14:34) The 2 Levels of Content: Consistent First, Interesting Second
• (18:01) The "100 Hours" Rule for Building Powerful Business Relationships
• (19:45) Making "Deposits" Before You Ask for "Withdrawals"
• (22:23) How to Turn Your Biggest Fans into Powerful Affiliates
• (28:23) Jasmine's Next Chapter: Building a Team & Scaling Publicly

Your All-In-One Content Hub for Coaches

Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own. Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

Connect with Valerie

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Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.