Jeff Ayers has a job that many content creators and fans of coffee would envy - he's translated his love of pop culture and his experience as a kind of "geek consultant" to the Death Wish Coffee Company, makers of the world's strongest coffee, into a full-time role. Today, he handles the company's popular 'Fueled By Death' cast and is involved with other video and audio content for the company. Jeff was kind enough to take We chat about many things including: - how his love of comics as a kid grew, despite the local comic store owner being an incredible jerk - when he realised he could translate his love of geekdom and pop culture into paid creative work - and the importance of saying yes when opportunity knocks. - plus he tells us the incredible story of how Death Wish Coffee managed to get its product on the International Space Station. And it's quite a tale.