In this episode of GSD with Jeni, we sit down with Haley Keelin—marketing strategist, community builder, and all-around GSD leader in the automotive world. From navigating irate customer calls to launching products under the Hoonigan umbrella, Haley shares how she turned passion into purpose and adversity into opportunity.

We dive into her journey as a woman in a male-dominated industry, the moment that changed her trajectory, and how she balances vehicle builds, volunteer work, and high-level brand strategy—all while staying grounded and unapologetically herself.

Whether you're into motorsports or marketing, or just need a reminder that failure is a launchpad, Haley’s story may inspire you to shift gears and GSD.