B2B Twin

Fuelfinance: Ukraine, startup, customer-centricity & mindset with CEO, Alyona Mysko


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Speaking with Fuelfinance CEO and co-founder, Alyona Mysko from Ukraine reminded me that mindset is more than just a belief system; it's how people perceive and react to their environment. It's the way they think about themselves, others, and their goals, while balancing beliefs with reality. Alyona and the Fuelfinance story inspired me and I hope you enjoy our conversation. Also, if you are wondering how you can support the people of Ukraine, Alyona has shared these links with me: 
  • Platform to help Ukrainian businesses which Fuelfinance created with Lift99 - https://www.uabusiness911.co/
  • Fuelfinance is engaged in this initiative Spend with Ukraine. The initiative encourages people worldwide to buy Ukrainian goods and use the services that keep working globally in times of war.
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B2B TwinBy Tony Hackett

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