In this episode of the Mastering Rod Building podcast, Vic Cutter delves into the fascinating journey of Fuji, a Japanese company that transitioned from metal stamping to revolutionizing the fishing rod industry with innovative guide and reel seat designs. Founded by competitive distance casters, Fuji's products were crafted to enhance casting performance. Cutter narrates the history of Fuji's introduction to the U.S. market through companies like Lew Childre and Anglers Resource, which eventually led to the emergence of competitors like Pacific Bay. The discussion also explores the impact of cutting-edge technologies, such as forward-facing sonar, on tournament fishing, and examines the evolution of rod-building techniques and materials, including the use of 3D printing

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