Join us on Full Circle for an eye-opening conversation with Deanna Vigliotta, a seasoned healthcare executive and Senior Vice President at TZMO USA, one of the world's leading manufacturers of high-quality incontinence and wound care products. Drawing on a career that spans radiology, medical technology, and long-term care, Deanna brings a sharp, systems-level perspective to one of the most underappreciated challenges in senior care — dignified, effective incontinence management. In this episode, she unpacks the real cost of poor incontinence care, the science behind breathable products, and why putting people first is not just the right thing to do, but the smart business move too.

0:00 Introduction — Meet Deanna Vigliotta

0:04 From Radiology to TZMO — Her Career Journey

0:54 The TZMO Mission & the U.S. Market Opportunity

2:11 The Ugly Outcomes of Poor Incontinence Care

3:37 Why Fully Breathable Products Prevent Wounds

4:13 Navigating the Complex U.S. Long-Term Care Market

6:14 Value-Based Care — How Quality Products Reduce Costs

7:37 The Link Between Incontinence Management and UTIs

7:54 How Quality Products Are Actually Built

9:43 The Gold Standard — What to Look for in a Product

10:31 Social Isolation in Seniors and the Power of Dignified Care

11:40 Restorative Sleep and Eliminating Nighttime Disruptions

12:43 Global Perspectives from a Long-Term Care Conference in Poland

13:52 Future Trends — Managing Chronic Conditions as Population Ages

14:24 Closing Philosophy — People First, Profits Follow

Guest: Deanna Vigliotta | SVP, TZMO USA