Why do people happily pay premium prices for some brands while ignoring cheaper alternatives? 

In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Discounts can boost sales fast… but they can also train customers to never pay full price again. 

In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Healthy food branding used to feel like a punishment. 

In this episode of Full Fat Marketing, Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marketers, and food brands wanting to understand stronger branding and customer loyalty.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room.

Using Chipotle as a real brand example, she unpacks why strong content is rarely random, how the best brands build campaigns people actually care about, and why most business content is not hidden… it’s rejected.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not build a stable business.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down how Chamberlain Coffee turned coffee into a lifestyle product by making it more approachable, desirable, and culturally relevant.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down why so many modern cafés have started to look identical, and how copying aesthetics without strategy leads to forgettable brands.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down how Nespresso went from revolutionary to ordinary to desirable again by shifting the meaning around the product rather than changing the product itself.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down how Chick-fil-A has built one of the most effective customer funnels in food by making every stage of the journey feel simple, natural, and repeatable.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In this episode of Full Fat Marketing, Leonora breaks down how the unexpected KitKat heist became one of the most talked-about food stories, and what it reveals about how attention really works in today’s market.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.