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Full-Funnel Display Analytics
The Measurement Minute by Gary Angel
Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Opportunity), Time (Engagement), Interactions (Interest), and Take-Aways (Conversion), you have pretty much everything you need to drive effective display and visual merchandising.
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By Gary Angel
5
33 ratings
The Measurement Minute by Gary Angel
Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Opportunity), Time (Engagement), Interactions (Interest), and Take-Aways (Conversion), you have pretty much everything you need to drive effective display and visual merchandising.