Question: Are your business/Marketing Gimmicks going to destroy your business? In an effort to stand out could it be that you have forgotten the basics?

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On this episode of Dõv Baron’s Full Monty leadership Show we will look at how so many companies, (big and small) have gotten so focused on standing out and having a “wow factor” that they have lost their grip on the basics. And why in the long run you must do the basics and do them better than anyone else in order to be a long term winner.

My guest on this episode is Mr. Joe Calloway. He is the author of four ground-breaking business books including the outstanding: Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

Joe Calloway is the expert the big companies like Coca Cola and American Express bring in when they are looking for that competitive advantage and they want to take their business up a notch.

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