New logos won’t get you where you’re going unless your customers succeed fast and renew at full price. This episode gives you a complete, voice-ready system: executive-level success plans, a 120/90/60/30 renewal cadence that kills last-minute discounting, “inevitable” expansion plays, a 21-day delivery/value benchmark, a RED risk protocol, and a two-week rollout checklist. You’ll leave with a math-driven value-receipt template and one wall-metric, so you grow on purpose, not hope.