Welcome to another episode of Sarah’s Country. Sarah is joined again by four great guests to talk about the matters that matter most.

 It's a challenge to market the unique attributes of grass-fed beef and lamb from the bottom of the world. Beef + Lamb red meat story global manager Michael Wan will give us an update from the collaborative industry marketing campaign, Taste Pure Nature in North America.

Deer Industry New Zealand kicks off a three-week virtual conference next week providing venison and velvet market and science updates. Chief executive Innes Moffat will update us on where global markets are at and the success of the industry organisation’s P2P programme.

Farmers in many regions are experiencing feed shortages and are being encouraged to plan for their stock needs. Central Hawke’s Bay lifestyler Kate Luff encourages more people to use the free feeding planning tools for farms of all sizes.

The high country could be the last bastion for a good keen bloke in New Zealand’s increasingly diverse farm employment tapestry. Nuffield Scholar Hamish Murray will share his research on the changing nature of farm work.

Sarah's Country - The matters that matter most with open hearts and open minds LIVE Mon-Thurs 7pm - www.sarahperriam.com

Sarah Perriam, the host of Sarah's Country, is joined in self-isolation still broadcasting from the Lincoln University campus as an ‘essential service’ with her guest co-host, her Irish producer, Joel Rock.

Guests on this week’s show:

1. “Building on the brand and getting influence” with Michael Wan, Global Manager – New Zealand Red Meat Story, Beef + Lamb NZ

2. “Venison and velvet market updates“ with Innes Moffat, CEO, Deer Industry NZ

3. “Seeking out feed planning support “ with Kate Luff, Drought Affected Lifestyler, Hawkes Bay

4. “Lessons for farm teams in study“ with Hamish Murray, 2019 Nuffield Scholar, Bluff Station

To watch to the full-length interviews and to contact the show visit www.sarahperriam.com