This week I sit down with Rex Enriquez, a 7th-generation Texan and U.S. Air Force combat veteran who served as an Intelligence Operator alongside some of the nation’s most elite forces. After his military career, Rex turned his focus to service at home—working with nonprofits, teaching, and coaching individuals to unlock their potential. Today, as a performance coach, Rex pushes people beyond their limits to discover their true capabilities. From guiding business leaders to helping those rebuilding from nothing, his mission is clear: challenge, support, and empower others to find purpose and thrive.