Sign up to save your podcasts
Or
Share Fun is a Requirement, Not a Reward for Hitting Your Numbers
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Fun is a Requirement, Not a Reward for Hitting Your Numbers
Free resources from Speke Podcasting:
https://www.spekepodcasting.com/freeresources
Work with us:
https://www.spekepodcasting.com/pricing-plans
Freddy Cruz opens the vault on the origin story of Speke Podcasting, and it starts with 450 job applications and a wall of silence. Instead of waiting, he went hunting through his own contact list with a copy and paste message, and one of those messages landed with Dorothy Gibbons, co-founder and CEO of The Rose, a Texas nonprofit providing breast cancer screenings to women regardless of insurance (The Rose’s podcast is Let’s Talk About Your Breasts). That meeting produced Freddy's first client, his first real yes, and five words that became a pillar of his company. This episode is for every host and business owner who has had start a podcast on the goal list for three years and quietly believes the work has to be miserable to count. You will walk away knowing why so many organizations do not need convincing, they need the how, and why joy is the fuel that carries heavy subject matter. You will also get Dorothy's rule to steal for your own show.
Key Takeaways
1. After 450 applications and mostly silence, the breakthrough came from hunting instead of waiting. Freddy opened his own socials and sent the same simple message over and over until one landed.
2. The Rose had wanted a podcast for years and simply did not know how. Plenty of good organizations do not need to be convinced that podcasting matters, they need someone to show them the way.
3. Dorothy's condition was blunt. If this is not fun, we are not doing it, and she aimed it straight at the service provider, not just the client side of the table.
4. Fun is not frivolous when the subject matter is heavy. It is the fuel that keeps a mission moving through nonstop booking, planning, recording, editing, and promoting.
5. The Rose launched Let's Talk About Your Breasts with 19 episodes already in the can, then committed to 31 episodes in 31 days every October. That is not a test, that is a commitment.
Timestamped Overview
00:00 The same idea changed the business twice
00:50 Leaving radio and 450 applications into silence
01:45 Hunting instead of waiting, the copy paste DM strategy
02:35 The message to Dorothy Gibbons of The Rose
03:15 If you are selling something, you come to me
03:55 We wanted a podcast for years, we just did not know how
04:45 The organizations that only need the how
05:25 The five words, this has to be fun
06:15 Fun as a requirement aimed at the producer
07:00 Let's Talk About Your Breasts launches with 19 episodes banked
07:45 31 episodes in 31 days every October
08:25 Event audio mosaics and the living archive
09:00 Dorothy's alphabet game and mindset as survival
09:45 Applying Dorothy's rule to your show and business
10:30 I am not going to argue for your limitations
11:05 Put more fun back into the hard things
11:40 Send this episode to the person you thought of
View all episodes
By Freddy CruzFree resources from Speke Podcasting:
https://www.spekepodcasting.com/freeresources
Work with us:
https://www.spekepodcasting.com/pricing-plans
Freddy Cruz opens the vault on the origin story of Speke Podcasting, and it starts with 450 job applications and a wall of silence. Instead of waiting, he went hunting through his own contact list with a copy and paste message, and one of those messages landed with Dorothy Gibbons, co-founder and CEO of The Rose, a Texas nonprofit providing breast cancer screenings to women regardless of insurance (The Rose’s podcast is Let’s Talk About Your Breasts). That meeting produced Freddy's first client, his first real yes, and five words that became a pillar of his company. This episode is for every host and business owner who has had start a podcast on the goal list for three years and quietly believes the work has to be miserable to count. You will walk away knowing why so many organizations do not need convincing, they need the how, and why joy is the fuel that carries heavy subject matter. You will also get Dorothy's rule to steal for your own show.
Key Takeaways
1. After 450 applications and mostly silence, the breakthrough came from hunting instead of waiting. Freddy opened his own socials and sent the same simple message over and over until one landed.
2. The Rose had wanted a podcast for years and simply did not know how. Plenty of good organizations do not need to be convinced that podcasting matters, they need someone to show them the way.
3. Dorothy's condition was blunt. If this is not fun, we are not doing it, and she aimed it straight at the service provider, not just the client side of the table.
4. Fun is not frivolous when the subject matter is heavy. It is the fuel that keeps a mission moving through nonstop booking, planning, recording, editing, and promoting.
5. The Rose launched Let's Talk About Your Breasts with 19 episodes already in the can, then committed to 31 episodes in 31 days every October. That is not a test, that is a commitment.
Timestamped Overview
00:00 The same idea changed the business twice
00:50 Leaving radio and 450 applications into silence
01:45 Hunting instead of waiting, the copy paste DM strategy
02:35 The message to Dorothy Gibbons of The Rose
03:15 If you are selling something, you come to me
03:55 We wanted a podcast for years, we just did not know how
04:45 The organizations that only need the how
05:25 The five words, this has to be fun
06:15 Fun as a requirement aimed at the producer
07:00 Let's Talk About Your Breasts launches with 19 episodes banked
07:45 31 episodes in 31 days every October
08:25 Event audio mosaics and the living archive
09:00 Dorothy's alphabet game and mindset as survival
09:45 Applying Dorothy's rule to your show and business
10:30 I am not going to argue for your limitations
11:05 Put more fun back into the hard things
11:40 Send this episode to the person you thought of