Making the customer experience fun is at least somewhat important for many online and physical retailers, but at Fun.com, it's absolutely paramount. Fun.com, an e-commerce retailer that sells a range of fun products — from Star Wars plushies to t-shirts from the latest Disney hit — as well as being the home of Halloween.com.

CX Innovator podcast guest Dianna Lyngholm serves as director of creative services and e-commerce for Fun.com. She directs brand, strategy and development for multiple departments. Her team handles everything from product photography to marketing campaign curation and video content productions, in addition to social media marketing, copywriting and graphic design.

In this latest podcast episode, produced by Networld Media Group, Lyngholm talks with RetailCustomerExperience.com editor Judy Mottl about customer experience strategy.

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