On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.

Today, you'll learn:

Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's

Lorna's leadership values; what makes a truly good marketing team?

How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)

How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)

As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)