This episode of Marketing Moves features Owen Hester, CEO and founder of LPx, a platform revolutionizing private fund reporting and investor relations. Owen shares his journey from finance to entrepreneurship, the challenges of marketing a SaaS product in a complex industry, and the growing need for transparency in fund administration. The conversation explores the distinctions between private equity, venture capital, and hedge funds, as well as the role of relationships and word-of-mouth in LPx’s growth. Owen also reflects on his vision for the future of private investing.