The document provides a detailed syllabus for a "Fundamentals of Marketing" course designed for an MBA program. It covers key aspects of marketing, including product planning, product positioning, pricing strategies, distribution channels, and promotional elements. The course uses a modular approach, with each module focusing on a specific topic and offering various learning activities, including readings, self-assessment exercises, forum discussions, and tutorials. The document also emphasizes the importance of practical application and includes real-world examples to illustrate key concepts.

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