What does it take to navigate the ups and downs of building a successful business? In the inaugural episode of Failing Our Way to Success, host Helena Baker celebrates the five-year milestone of her business with a special guest, Billy Cina. As the co-founder and managing partner of Envy, a leading B2B tech marketing and RevOps agency, Billy shares her fascinating journey across Israel, Australia, and London. This episode is packed with invaluable insights about taking risks, learning from failures, and understanding what it truly takes to grow a thriving business.

Discussion Points:

• Billy’s career journey and early experiences in Israel, Australia, and London
• Starting a business in the tech marketing sector and overcoming challenges
• The importance of funding and growth strategies for scaling a business
• Managing cash flow and outsourcing debt collection to ease the process
• Overcoming stage fright and the benefits of public speaking
• The decision to change accountants and the lessons learned from supplier relationships
• The importance of accountability in business, especially for women in the tech sector

Summary of the Conversation:

In this episode, Billy Cina shares her unique journey of building a successful business in the dynamic tech marketing space. From her early days in Manchester to navigating business challenges across Israel, Australia, and London, Billy provides valuable lessons on entrepreneurship. She discusses critical decisions like taking funding early, outsourcing debt collection, and focusing on consistent marketing. Billy also opens up about overcoming personal fears, like public speaking, and the importance of having the right support system, from accountants to mentors. Her insights are a powerful reminder of the perseverance and growth required to succeed in business.

About The Guest:

Billy Cina is the co-founder and managing partner of Envy, a leading B2B tech marketing and RevOps agency. With years of experience across global markets including Israel, Australia, and London, Billy has helped scale tech businesses and navigate complex challenges in the marketing and sales space. Her entrepreneurial journey is a testament to the power of taking risks, learning from setbacks, and continuously striving for growth.

Key Takeaways:

1. Taking funding early can set the foundation for business growth, but it’s essential to know when and how to leverage it effectively.
2. Outsourcing debt collection allows business owners to focus on their core operations while maintaining cash flow.
3. Public speaking is a powerful tool for personal and professional growth, helping leaders build confidence and influence.
4. Maintaining consistent marketing efforts is crucial for long-term business success.
5. Women in business need accountability and support to thrive in competitive industries.

Time Stamps:

• 00:00 School Memories and Early Life
• 02:21 Journey from Manchester to Israel
• 03:36 Starting a Career in Tech Marketing
• 04:18 Building a Business and Facing Challenges
• 08:08 The Importance of Consistent Marketing
• 08:34 Funding and Growth Strategies
• 17:44 Dealing with Cash Flow and Debt Collection
• 26:44 The Decision to Change Accountants
• 28:11 Challenges with the New Accounting Agency
• 29:37 Returning to the Original Accountant
• 30:46 Lessons Learned from Supplier Relationships
• 35:04 Overcoming Public Speaking Fears
• 38:51 The Importance of Accountability
• 44:12 Navigating Business as a Woman
• 52:07 Advice for Business Owners

Connect with Billy Cina on LinkedIn: https://www.linkedin.com/in/billycina/

Visit Billy Cina’s website: https://goenvy.io/

Ready to dive deeper into the complexities of running a successful business? Tune in to the full episode for more insights from Billie Cina on overcoming business challenges and growing your brand.