When US science agencies face mistrust and cutbacks, federal grant recipients are put in the hot seat. It’s never before been so crucial for science entrepreneurs to tell their stories as innovators and problem-solvers. In this podcast, Rohit Shukla explains how to use the context of the day to help legislators and the public understand the importance of science innovation. In the interest of the future, we should all be a part of supporting innovation, but it starts with you, the innovator, telling your story.