So you want to have a thriving fundraising program, but you don’t have a real database.  Will your donors come back if they don’t think you know what you’re doing?  How do you ensure you really represent your nonprofit in the best possible light?  And, are you using the analytical tools you need to make the right strategic decisions to manage your fundraising program?  Fractional Philanthropy Operations specialist Jenny Kleintop gives us what we need to know, including how AI fits into the picture.  Listen in!