In this enlightening Rainmaker Podcast episode, host Gui Costin is joined by Lisa Harrow-Chodock, Managing Director at Lateral Investment Management, who brings 17 years of experience in institutional capital fundraising. Lisa shares her journey and the philosophies underpinning her successful fundraising strategies, emphasizing the importance of genuine relationships over traditional sales tactics. With a focus on the U.S. lower middle market, she discusses the value of understanding investor needs and preferences, akin to a matchmaking process in private equity. Her advice to newcomers stresses persistence and resilience, offering insights into the nuanced world of fundraising and the art of building meaningful connections with potential investors.