In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.

Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.

Chapters:

• 01:35 - Greg Warner's Journey and MarketSmart's Foundation
• 06:39 - Understanding Major Donors and Engagement
• 11:18 - MarketSmart's Approach to Donor Engagement
• 20:55 - Using Engagement Scores in Fundraising
• 27:06 - Greg's Take on Direct Mail in Omnichannel Marketing
• 35:30 - Free Tools and Resources for Nonprofits
• 39:11 - Get in Touch with Greg

Get in Touch with Greg:

MarketSmart Website

Greg's LinkedIn

Books:

Engagement Fundraising by Greg Warner

More About Postalytics:

Postalytics Website

LinkedIn

YouTube