Funeral Gurus

Blair Nelsen talks about Funeral Business Models and Online Marketing for Funeral Homes: another Funeral Trend brought to you by the Funeral Gurus.

Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes. Here’s what he said.

It’s not about capitalizing on a sensitive moment but rather offering support, guidance, and compassion when people need it the most. Let’s explore how funeral homes can navigate the online marketing landscape.

Craft a Compassionate Website: A funeral home’s website should be a source of solace. Create a website that’s not just a digital brochure but a place where visitors can find information, resources, and heartfelt messages. Include sections for pre-planning, grief support, and obituaries. Remember, a website is often the first point of contact during difficult times.

Engage on Social Media: Funeral homes can establish a comforting presence on social media platforms like Facebook. Share inspirational quotes, articles on coping with grief, or details about upcoming events. The goal is to connect with your community and offer emotional support.

Email Marketing: Sending out newsletters with valuable content can be a thoughtful way to engage with your audience. Share tips on pre-planning, stories of remembrance, or updates about community events. Use email to create a lasting connection with your clients.

Online Advertising: Use online advertising, especially during times when people might need your services more. Platforms like Google Ads can ensure your funeral home’s name is visible when someone is searching for local funeral services.

Search Engine Optimization: Optimize your website’s content for search engines. Use relevant keywords to help those in need find your services more easily. Your website should rank well in search engine results so it can be an available resource when people require your services.

Pay-Per-Click Advertising: Consider running PPC campaigns to target specific keywords related to your services. This ensures that you’re prominently displayed when people search for terms like “funeral home near me” or “memorial services.”

Community Involvement: Actively engage with your local community. Participate in or sponsor events that promote togetherness and remembrance. Sharing in your community’s values creates trust and lasting relationships.

Online Reviews: Encourage satisfied clients to leave reviews on platforms like Google, Yelp, or Facebook. Positive reviews are incredibly powerful for establishing trust and credibility.

Transparency: Be transparent about your services and pricing on your website. People appreciate clarity during emotional times.

Remember, the aim of online marketing for funeral homes isn’t just to advertise services but to provide support and guidance in moments of vulnerability. By creating a compassionate digital presence, funeral homes can be a comforting presence for families in need.

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John McQueen & Todd Van Beck: Funeral Directors are the Magic Bullet: another Funeral Trend brought to you by the Funeral Gurus.

A Tag Team edition of Funeral Gurus with John McQueen of Anderson McQueen Funeral Homes in St. Petersburg, FL and Todd Van Beck of John A. Gupton College in Nashville, TN. John and Todd share their thoughts on the state of the Funeral Profession, challenges Funeral Homes may face for 2016 and share some strategies on how to make 2016 your best year yet.

McQueen, Van Beck and together with Robin Heppell will be hosting a free webinar on Wednesday, December 16, 2105 titled: 3 Easy-To-Implement Strategies For Your Funeral Home To Supercharge Your 2016. To register, go to: /free-webinar and complete the registration form.

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Lacy Robinson: Cremation Phone Shoppers: another Funeral Trend brought to you by the Funeral Gurus.

Lacy Robinson, CFSP, Director of Member Development at NFDA announces her upcoming webinar, “Beyond Price – Your Guide to Mastering Cremation Phone Inquiries” and shares a couple of tips that funeral directors can employ right away. Interview by fellow CFSP, Robin Heppell.

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Kyle Nikola: Creating an Event Series to Promote Your Funeral Home: another Funeral Trend brought to you by the Funeral Gurus.

Kyle Nikola of Families First Care in Savannah, Georgia shares his strategy about how his community events series has really catapulted his company into the community.

Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals.

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BT Hathaway Talks About MemryStones: another Funeral Trend brought to you by the Funeral Gurus.

BT Hathaway of Hathaway Family Funeral Homes in Fall River, MA talks about his creation called MemryStones. Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals. Copyright © 2010 Robin Heppell, CFSP & Funeral Gurus Other Funeral Home Resources by Robin Heppell & the Funeral Gurus Network: Preneed Leads & Training […]

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Lacy Robinson: Art of Cremation Phone Inquiries: another Funeral Trend brought to you by the Funeral Gurus.

Lacy Robinson, CFSP, Senior Professional Development Trainer at Aurora Casket Company shares her insights with cremation phone callers. She lets attendees know what they will learn and take away from her presentation, “Art of Cremation Phone Inquiries: 3 Steps to Better Client Decisions” at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

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Ken Varner: Funeral Home & Cemetery Synergy: another Funeral Trend brought to you by the Funeral Gurus.

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Jessica Koth: Public Relations Manager of NFDA talks about Austin 2013: another Funeral Trend brought to you by the Funeral Gurus.

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Coleen Ellis: Pet Loss Services and Your Funeral Home: Co-branding to Create Success: another Funeral Trend brought to you by the Funeral Gurus.

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Funeral Showcase: Steven Crawford of Directors’ Choice: another Funeral Trend brought to you by the Funeral Gurus.

Robin Heppell interviews Steven Crawford of Directors’ Choice Funeral Home Answering Service talks about the considerations funeral homes have to make when entrusting your telephones to a call answering service. Steve also shares some technological advances and additional services that can further help your funeral home’s communication needs.

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