Marketing is not a perfect science.

It never has been.

But here’s the danger: most funeral homes use that excuse to sit still. They wait until they “feel ready,” until they “know for sure.”

Meanwhile, the corporate giants aren’t waiting. The aggressive local competitor isn’t waiting. Someone else is stepping into the vacuum you’ve left wide open.

That’s how you lose ground. Quietly. Month after month.

The truth? You don’t need perfect. You need movement. Consistency. Systems that keep your name, your value, and your story in front of families—before someone else does it first.

The funeral home I just told a story about nearly waited too long. Now? He’s on track to double his preneed sales. Why? Because he finally moved.

👉 Imperfect action beats perfect hesitation. Every time.

#FuneralService #Preneed #Marketing #Sales #JohnnyRenaissance

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