Sam "speaking".

‘Tis the age of the podcast, the business page, the second Instagram profile for one's hobby/vocation/the boundary is ambiguous, etc. And so it’s a safe assumption that you know some poor Gen Y sap peddling their wares Webwide.

And while “fake it till you make it” is an aphorism of some wisdom and an attitude of some esteem, don’t you just hate it when your mate employs the pronoun “we” when they’re talking about their T-shirt design Kickstarter? We here at Funfiltered (the “we” is knowing in this instance and thus pardonable) completely understand the temptation to hold the figurative torch to the action figure so that it might tower as shadow, to origami up a paper tiger. We understand the theoretical benefits of representing one’s venture as a MACHINE, with infrastructure and planning meetings and a bounteous backlog of e-mails.

But it’s just a bit silly. Especially in these early stages (in which we still maddeningly lurk). The only folks we really reach are our friends or virtual facsimiles thereof. So no tricks, no bravado, no malarkey. It’s just me and Jordan, alright?

So whenever I say “we”, those are the persons to whom the “we” refers. It’s neither the royal “we” nor the organisational “we”. It’s the “we” of Jordan Criddle and Sam Rees. Funfiltered IS that. It is CURRENTLY that. We have no producers, editing assistants, graphic designers or money, we’re trying our hardest, alright?!

All to say, in the previous puff, I wrote that we at Funfiltered make no resolutions (yes, I know all that seems like an excessive preface to guard against a charge that the absence of a listenership means none have levelled. But I don’t want you doing us on the “we”, okay?)

And I’m only reminding you of THAT to instantly renege on the statement. So far, we’re basically on schedule. I know we’re only two eps in this year but hollow credit where it’s due. Thus, I do hereby resolve to stop using our setbacks as the springboard for nearly every blurb. To stop relentlessly milking our blemishes for material. And yes, I know one can’t milk a blemish, you nobody there.

But I’m hitting the character count so it’ll have to be next time.