Authentic Influence

Funko CMO Molly Hartney on How to Make Your Brand Pop

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On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.

Today, you'll learn:

  • How Funko became such an obsessed-over brand in the first place
  • The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level
  • The ways in which Funko amplifies the stories and experiences of its fans/consumers
  • Molly's favorite stories of collector and consumer experiences with the brand
  • Some of the newest ways in which fans can interact with Funko today
  • Molly's favorite Pops

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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