Two posts, same week, same effort. One hit 50,000+ impressions with zero pipeline. The other reached 800 people and closed €60K. If you measure them with the same metric, you'll write ten more of the wrong one.

In this episode, I lay out the 6-Stage B2B Marketing ROI Framework I use with Microsoft, Marsh McLennan, Delta Holding, and 120+ other B2B companies — and why most teams are running 2012 e-commerce attribution on 2026 enterprise sales cycles.

Inside:

- Why attribution fails in B2B and what to do about it

- Kill the MQL: the Inquiry / Opportunity rebuild that dropped leads 60% and lifted pipeline 40%

- The 6 stages: Revenue, Pipeline, Active Focus, Future Pipeline, Cluster ICP, Brand

- The software client one week from being shut down — and the €1.4M pipeline that was already building

- Why LinkedIn reach dropped 50% YoY and pipeline still went up

- ICP Density as the moat, and how to measure it with zero new tools

- Q1 2026 search data: Reddit at #2, Wikipedia surging, where AI search actually sits

- The 3 rituals that replace 80% of an enterprise marketing intel platform

- Diagnostic for finding the one stage that's leaking

- A 90-day starter

The best measurement isn't more granular attribution. It's measuring the right system at every stage with the right leading indicators.

Everything else is data theater.

More: funky.enterprises

After 4 years, "Funky B2B Marketing Podcast" no longer exists.

Meet Funky Enterprises Show — and here's why we crossed that line.

In the pilot episode, Nemanja Zivkovic, Marko Cvijic, and Slobodan Jelisavac unpack:

→ Why the traditional agency model is a relic of a previous era

→ The 5 pillars we're building Funky Enterprises on (Brand, Partners, Content, AI, Network)

→ How brand replaces sales teams, content replaces distribution costs, network replaces cold outreach

→ Why we incorporated in Delaware

→ AI and systems taking over operations — Claude Code, Paperclip, Manus

→ What's coming: deeper episodes, guests, books, MeasureCamp Subotica

🔑 KEY TOPICS & TIMESTAMPS:

00:00 — Intro & rebrand: why we're no longer Funky B2B Marketing Podcast

03:00 — Meet the partners (Marko, Sloba) and firm structure

07:00 — Why we incorporated Funky Enterprises LLC in Delaware

10:00 — The death of big agencies: why generalists lose, specialists win

15:00 — The difference between "building a company" and "building a PUBLIC company"

18:00 — PILLAR #1: Brand replaces the sales team

24:00 — PILLAR #2: Partners replace headcount

27:00 — PILLAR #3: Content replaces distribution costs

33:00 — PILLAR #4: AI and systems (Claude, Manus, Paperclip)

42:00 — Books in progress: LinkedIn book by Nemanja & Dan Pataki, Marko's e-commerce SEO + in-house team management book

45:00 — PILLAR #5: Network replaces cold outreach

50:00 — MeasureCamp Subotica & "Building a consulting firm in the terminal"

54:00 — Vendor recommendations: SmartCat, MetAxis (Chatislav)

56:00 — What's coming in upcoming episodes

🛠️ TOOLS & VENDORS MENTIONED:

• Claude / Claude Code — primary AI workhorse

• Manus — AI agent (Meta acquisition blocked by China)

• Paperclip — autonomous AI orchestration system in testing

• Chatislav by MetAxis — domestic-knowledge AI agent (deployed at Western Union, Bazaar)

• SmartCat — GTM strategy partner client

📚 BOOKS IN PROGRESS FROM THE FUNKY ENTERPRISES TEAM:

• Marko Cvijić: "E-commerce SEO Practical Guide"

• Marko + team: A book for managers running in-house teams + working with vendors

• Nemanja & Dejan Pataki: S LinkedInom na ti (already published)

🎙️ ABOUT FUNKY ENTERPRISES SHOW:

Funky Enterprises Show is a weekly podcast where the 5 senior partners of Funky

Enterprises LLC share how we're rebuilding the agency model for a new era:

AI-native operations, distributed senior-only teams, brand-led sales, and a business that doesn't need to become a public company to be successful.

Listen on:

🎧 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M?si=c553e7e1d0624b1f

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/funky-enterprises-show/id1501543408

🎧 LinkedIn: https://www.linkedin.com/company/funky-enterprises/

🌐 Web: https://www.funky.enterprises/

📅 NEW EPISODES: every week

In this episode, we’re breaking down how to write modern B2B case studies — the kind that don’t just sit in a PDF folder but actually close deals, build authority, and get media coverage.
Marko Cvijic and Nemanja go deep into what’s wrong with the traditional “challenge–solution–result” formula, how to structure stories that make people feel the transformation, and why the best case studies work as sales assets, PR engines, and brand signals all at once.
If you’re in marketing, consulting, SaaS, or any B2B service business, this one’s for you.

Chapters:

00:00 – Intro & setup: who Marko is and why we’re recording
00:45 – Why case studies matter for service-based B2B (proof you can deliver)
01:30 – What’s broken: walls of text, Arial 10/12, lifeless PDFs
03:00 – Documentation vs storytelling (why “challenge-solution-result” falls flat)
04:00 – The “task completion” mindset that kills impact
05:00 – Case studies as currency: credibility before the first call
06:10 – Prospect’s question: “Have you done this for companies like ours?”
07:10 – Data without context (impressive numbers that don’t persuade)
08:20 – Product vs storytelling gap (inbound vs outbound thinking)
09:30 – Emotions ≠ fluff: how feeling makes numbers believable
10:40 – Visuals > raw GA4 screenshots: simplify for decision-makers
12:00 – Remember your audience: execs, not data scientists
12:40 – The one-pager problem: forgettable vs memorable narratives
13:30 – Missing pieces: who was struggling, why now, what changed
14:30 – The story arc: Context → Attention → Insight → Action → Impact
16:00 – Rewrite demo: “20 days → 2 days” as a human, PR-ready story
17:10 – PR engine: turn results into headlines and distribution
18:20 – The 3 jobs: Sales tool, PR asset, Brand signal
19:40 – Stories attract clients & talent (camp analogy)
21:00 – The modern checklist: headline, 3 bold metrics, human angle, visuals, lesson
22:30 – Never open with “The client approached us…”—start at the moment of change
23:20 – From reporting to transformation: prove what moved the needle
24:10 – Don’t send PDFs—send stories (LinkedIn work history analogy)
25:10 – Partnerships, research, co-created evidence that travels
26:00 – Tactical recap: why story-driven proof performs
27:00 – CTA: share with anyone still writing 2010-style case studies
27:40 – Trust is the core B2B currency (why these pieces close deals)
28:20 – Wrap-up: revisit the checklist; PDF will be in the notes
29:10 – Outro & thanks

#B2BMarketing #CaseStudies #Storytelling #DemandGeneration #ContentStrategy #BrandBuilding #SalesEnablement #MarketingStrategy #ProofOfWork #PersonalBranding #LinkedInMarketing #SaaSMarketing #ConsultingBusiness #FunkyEnterprises #AuthorityBuilding #B2BBranding #MarketingPodcast #B2BContent #TrustSignals #NarrativeDesign #ThoughtLeadership #ClientSuccess #PRStrategy #BusinessStorytelling #B2Bgrowth

LinkedIn’s algorithm got a full rebuild — and it’s called 360Brew.
This isn’t just an update. It’s a complete shift from profile-based distribution to context learning, where your entire digital presence becomes text data.

In this live session, Nemanja Živković breaks down:

• How 360Brew classifies people, not posts

• Why engagement pods, AI comments, and templated content now kill reach

• What signals (saves, depth, DMs) matter most in 2025

• How to use surround sound and the lava effect to stay visible

• Why creators and companies need to build systems, not stunts

💡 This session connects what LinkedIn’s engineers published → with how it behaves in the wild.
No theory. Just strategy, proof, and examples you can apply today.

#LinkedInAlgorithm2025 #360Brew #LinkedInStrategy
#LinkedInMarketing #B2BMarketing #DemandGeneration
#PersonalBranding #ContentStrategy #SocialMediaAlgorithms
#FunkyMarketing #NemanjaZivkovic #LinkedInReach #LinkedInTips

Your dashboards are green — but revenue is flat.Website traffic? Up.CPL? Down.Leads? Flowing.And yet… sales is quiet.In this raw and no-fluff solo episode, Nemanja Živković — founder of Funky Marketing and co-founder of Funky Enterprises — breaks down the dangerous disconnect between what your funnel shows and what actually closes.This is not another marketing podcast. This is a wake-up call for CEOs, founders, CMOs, and GTM leaders running revenue teams.💡 In this episode, you’ll learn:1. Why your funnel might be lying (and how to know)2. The 3 most common reasons marketing reports look good while pipeline dries up3. What metrics CEOs should actually track (and what to ignore)4. How AI is changing the buyer journey—and why most funnels are stuck in 20175. Tactical ways to rebuild your funnel so it reflects reality and drives revenue6. Who should own the “dead zone” in the middle of the funnelWhether you're running a B2B startup, a scale-up, or an enterprise, if your GTM team is measuring the wrong things, you're scaling the wrong actions.Stop optimizing for form fills. Start building systems that convert attention into revenue.Important Links🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/🎧 Subscribe to the FUNKY MARKETING podcast:👉 Website: https://www.funkymarketing.net/funky-marketing-show/👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M👉 YouTube: https://www.youtube.com/@dilimanac🌍 Funky Marketing Website: https://funkymarketing.net💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/Want Nemanja to take a look at your funnel? Drop a comment or DM. No fluff. No pitch. Just truth.👀 Subscribe for upcoming episodes on brand vs. demand, team design, and building intent in a buyer-led world.#B2BMarketing #FunnelStrategy #DemandGeneration #GTM #RevenueGrowth #FunkyMarketing #MarketingPodcast

In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity.

Key Points

1. How the LinkedIn Algorithm Works:

Engagement determines visibility.

LinkedIn prioritizes content from people you interact with.

If you stop engaging, you disappear from their feed (and vice versa).

2. Why Staying Engaged Matters for Business Growth:

More business comes from existing clients than new ones.

Clients who see you regularly are more likely to refer and buy again.

Your clients’ network is your future client base.

3. The Power of Social Proof & Retargeting on LinkedIn:

Clients engaging with your content positions you as a trusted expert.

Their interactions boost your visibility to their network.

Maintaining engagement keeps you top of mind when they need help.

4. Practical Tips for Maximizing LinkedIn Engagement:

Comment on client posts with real value.

Message them directly with feedback.

Use voice or video messages for deeper connections.

Keep engaging, or LinkedIn will stop showing your content to them.

Important Links

🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

🎧 Subscribe to the FUNKY MARKETING podcast:

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

🌍 Funky Marketing Website: https://funkymarketing.net

💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/

Hashtags

#LinkedInMarketing #ClientEngagement #SocialSelling #B2BMarketing #FunkyMarketing #PodcastEpisode #MarketingTips #LinkedInAlgorithm #BrandLoyalty

Want to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn.

We’ll cover:

1. How personal profiles outperform company pages

2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works

4. The power of pillar topics and how to distribute content across your team 5. How to get your team engaged on LinkedIn, even if they’ve never posted before!

6. Why consistency and storytelling are the biggest growth drivers on LinkedIn

Whether you're a founder, marketer, or executive, this session will give you practical takeaways to start implementing today.

Like, subscribe, and drop a comment below with your biggest takeaway!

Key Takeaways:

- LinkedIn is about trust, not selling – people come to learn, not to be sold.

- Personal profiles have the most impact – company pages are just a hub.

- Your strategy should be long-term and consistent – short-term hacks don’t work.

- Engaging your team is crucial – their voices amplify your company message.

- Define clear pillar topics – structure your content around core themes for better positioning.

- Content should be a product – plan distribution, repurpose, and engage your audience.

- B2B growth comes from conversations – engage in the comments, interact with your audience.

#LinkedInStrategy #B2BMarketing #ContentMarketing #LinkedInGrowth #LinkedInMarketing #B2BMarketing #ContentStrategy #FunkyMarketing #DemandGeneration #PersonalBranding #DemandGeneration #BusinessGrowth #LinkedInTips

Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio.

You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod.

Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let’s get into it!

In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries.

This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you’re new to competitive analysis or an experienced marketer, there’s something here for everyone.

Key Points:

Introduction to Competitive Analysis:

- Why competitive analysis matters.

- Questions to ask before starting.

- Overview of tools like SimilarWeb.

Analyzing BambooHR, HiBob, and Personio:

- Positioning and messaging differences.

- Marketing channel breakdown (organic search, paid search, social media).

- Traffic and engagement metrics.

Insights from the Analysis"

- How BambooHR dominates with organic traffic.

- HiBob's focus on analytics and modern HR solutions.

- Personio’s geographic strategy and display advertising efforts.

Actionable Takeaways:

- Finding market gaps and creating a niche.

- Leveraging tools like SimilarWeb for strategic insights.

- Building trust with marquee customers to establish credibility.

Final Thoughts:

- The importance of data-driven decisions.

- Planning for success in 2025.

Important Links:

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#FunkyMarketing #CompetitiveAnalysis #SaaSMarketing #SimilarWeb #HRTech #MarketingInsights #BusinessGrowth #DigitalStrategy #B2BMarketing #SaaSTools #BrandPositioning #MarketingTips #GrowthHacking #MarketAnalysis #MarketingPodcast #BambooHR #HiBob #Personio #ContentMarketing #DemandGeneration #KeepItFunky

In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty.

Key Points

1. What Defines Brand Loyalty?

Practical vs. emotional brand loyalty.

Examples from FMCG and lifestyle brands.

2. Lessons from Nike:

The role of innovation and inspiration in branding.

Challenges Nike faced when shifting retail strategy.

3. Storytelling for Challenger Brands:

Why not every brand needs storytelling.

How smaller brands can stand out with focused messaging.

4. Fractional Roles in Marketing:

Pros and cons of working as a fractional CMO.

Aligning expectations with deliverables for better outcomes.

5. Innovation and Differentiation:

Staying ahead of competitors by focusing on customers.

Real-world examples of bold, successful marketing strategies.

Important Links:

Connect with Itir: https://www.linkedin.com/in/itireraslan/

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags

#BrandLoyalty #Storytelling #NikeBranding #ChallengerBrands #B2BMarketing #FunkyMarketing #PodcastEpisode #Innovation #MarketingTips #FractionalCMO

In this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash.

If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you.

Nemanja reveals:

✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub.

✅ Why authentic engagement and fresh content are key to driving visibility and trust.

✅ Actionable strategies to create content that sparks meaningful connections and influences decision-makers.

Want to elevate your LinkedIn strategy and stand out in the competitive B2B space? Don’t miss these game-changing insights from one of the most innovative voices in the industry.

🎧 Listen now to discover how LinkedIn can transform your business growth journey!

Originally published here: https://podcasts.apple.com/us/podcast/scaling-b2b-agencies-on-linkedin-strategies-for-success/id1689735953?i=1000678544799

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