20 years from now people will be talking about this secret group or marketers that knew about these things called "funnels".

Having a traditional website these days is not enough but it just sits there waiting for people to find what they're looking for.

When you have a funnel, you guide people through the purchase with a series of web pages the same way a salesman would in person.

This allows you as a business owner to maximize your return on ad spend, increase your average cart value and reduce the cost for acquiring a new customer.