In today’s episode Sam chats with Chris Murray, one of the world’s most renowned direct response marketing gurus, and Founder of Lead Republic.

 

Guide to the Key Takeaways

 

• From graphic designer to renowned builder of sales funnels (2.03 – 3.13)
• Finding your drive to succeed (3.14 – 06.02)
• Understanding the difference between a funnel and a website (6.19 – 08.47)
• Continuing to grow your business, despite the digital distractions (8.48 – 10.52)
• What is a lead magnet and how does it work? (10.53 – 12.46)
• What a lead magnet should look like and how much time and money should you invest (12.47 – 14.29)
• Progression over perfectionism (14.30 – 15.41)
• The key ingredients to a successful ecommerce product (15.42 – 16.40)
• How to move traditional services to an online business (16.41 – 18.07)
• Building a funnel using the 9-step marketing roadmap process (18.08 – 20.39)
• Understanding the click funnel process from a client’s perspective, starting from Facebook advertisements (20.40 – 24.54)
• Understanding what happens after a person clicks on the Facebook ad (24.55 – 28.08)
• Measuring the stats and metrics (28.09 – 33.08)
• Determining a reasonable budget for a sales funnels (33.54 – 38.10)
• Success stories of clients who have utilised click funnels. (38.11 – 41.33)
• The Two Comma Club (41.34 – 42.29)
• How to contact Chris and Lead Republic (42.39 – 42.44)
• www.leadrepublic.co

• Walking away from his previous agency despite it being “large” (42.45 – 44.44)