The raise comes as digital ad spending in the U.S. now exceeds that of traditional “offline” channels, according to some reports, and the major technology platforms battle for companies’ marketing dollars.

Founded out of Stockholm in 2013, Funnel connects with more than 500 data sources, from LinkedIn and Mailchimp to Salesforce and Shopify.

For example, Looker, a big data analytics platform owned by Google, is designed to help companies extract meaning from their data.

To get this data into Looker, Funnel automates the collection and mapping process from whatever sources they use.

Ultimately, Funnel is setting out to create what it calls a “single source of truth” for marketing, sales, and commerce data. | To read full story, visit https://startuparound.com/read/1579264245.8508725/Funnel-raises-$47-million-to-automate-data-collection-for-marketers?ref=audio_experience