Ads are great at creating commercials that make you “feel” something, but often the most memorable will smile, laugh, and remember the product in only 20-30 seconds. Comedy has a unique stickiness to it that we can use when networking and building relationships with clients, friends, and colleagues. Alan Reich, an accomplished copy writer (and the person my Dad calls the funniest person he’s ever worked with), joins the podcast to discuss the value of being funny and the fine line of funny in serious or stressful situations. He shares tips on how you can make someone laugh to create a genuine connection in your next “elevator” pitch or first impression.