Mark Welsh is a copywriter and brand builder who made his way from New Zealand to New York City and accidentally fell into a life of dogs. At a time when Mark was looking for a change in his life and new creative inspiration, his first dog Sweetie showed up at his doorstep. But it was also not only Mark who’s heart Sweetie ended up capturing, as she became a darling of the fashion circuit. She became a fashion industry staple, going on to write her own Elle Magazine column and books (with the help of Mark). This all came when Mark was at a crossroads in his life, and Sweetie pushed him in a new, exciting, and fulfilling direction.