In this captivating interview, Lucy Hitchcock, the mind behind Partners in Wine, reveals her secrets to success. Watch as Lucy shares her journey from a simple idea to a viral sensation, discussing how she strategically launched her outdoor lifestyle products and formed a passionate community around them. Discover her innovative marketing tactics, including TikTok, value association, and scarcity strategies that led to a record-breaking launch day. Lucy's infectious energy and insights will inspire and empower anyone dreaming of launching their own business. Tune in if you have a hunger for building your brand, engaging with customers, and finding your path to entrepreneurial success!

00:00 Intro and greeting

21:20 Lockdown ideas

24:04:22 Product challenges

28:11 Audience engagement

32:59 Success and failure

36:47 TikTok viral

40:21 Inspirational stories

41:09 Feelings and experiences

42:13 Business challenges

43:07 Customer loyalty

44:48: New product plans

01:01 The power of scarcity

01:03 Mindset

01:06 Influencer marketing