The book "Fusion Strategy" by Vijay Govindarajan and Venkat Venkatraman argues that the industrial world is undergoing a profound transformation fueled by real-time data and artificial intelligence. The authors contend that companies need to adopt a "fusion" approach to integrate their physical products with digital capabilities to create new sources of value. This involves designing "fusion products" with embedded sensors and software that can collect and analyze data, offering "fusion services" that leverage this data to improve customer outcomes, developing "fusion systems" that optimize interconnected networks of products and services, and ultimately, providing "fusion solutions" that address specific customer needs. The book explores these concepts in detail, providing frameworks, case studies, and practical advice for businesses seeking to succeed in this digital era.