<img width="150" height="150" src="https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=150%2C150&ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?w=1400&ssl=1 1400w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=1024%2C1024&ssl=1 1024w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=768%2C768&ssl=1 768w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=350%2C350&ssl=1 350w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=800%2C800&ssl=1 800w, https://i0.wp.com/commercetracks.com/wp-content/uploads/2026/02/e444.jpg?resize=400%2C400&ssl=1 400w" sizes="auto, (max-width: 150px) 100vw, 150px" />Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.

Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.

Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care &amp; Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.

Future Commerce | Episode 444: Cracking the Viral Code: Creators As CMOs

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Share Future Commerce | Episode 444: Cracking the Viral Code: Creators As CMOs

Sign up to save your podcasts

Future Commerce | Episode 444: Cracking the Viral Code: Creators As CMOs

Future Commerce | Episode 444: Cracking the Viral Code: Creators As CMOs