Optimove’s Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow.

If episodes 1-4 were the philosophy, today, we bring you the playbook. Ready to set your marketing department free? Listen to the Decoded season 4 finale now.