🎙 Just had an amazing conversation with Dave Behar, founder and CEO of ION, on the latest episode of the podcast.We talked about how ION built a hyperlocal media network that reaches thousands of towns across the U.S.—giving creators, leagues, and brands a real way to connect with their communities.From pizza competitions to pig racing 🐷🍕, ION is spotlighting unique stories and turning niche content into full-on media experiences. And instead of traditional ads, they're focused on brand integration—putting sponsors directly into the action through live events, interviews, and original content.