Welcome to episode 9 of Future Driven! This week, Adam spoke with Jesse Cole, founder of the Savannah Bananas. Jesse and the Bananas have reimagined baseball, placing entertainment over the sport.

Starting as a baseball player himself, Jesse then went on to manage his first team, the Gastonia Grizzlies. Jesse reinvigorated the dying team, focusing on the fans and entertainment over the sport itself. He then took his innovative ideas to a professional team in Savannah, who then became the Savannah Bananas.