In this episode of TRA’s 'The future we want' podcast, Andrew Lewis talks with Dr Phil Mecredy and Dan van Vorsselen about how brands can stay human in a world shaped by automation and AI. They explore why hyper-personalisation can feel limiting, how too much seamlessness flattens emotion, and why a little friction can make experiences more memorable. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode of TRA’s 'The future we want' podcast, Andrew Lewis talks with Dr Phil Mecredy and Dan van Vorsselen about how brands can stay human in a world shaped by automation and AI. They explore why hyper-personalisation can feel limiting, how too much seamlessness flattens emotion, and why a little friction can make experiences more memorable. Hosted on Acast. See acast.com/privacy for more information.

In this episode of TRA’s 'The future we want' podcast, Andrew Lewis talks with Dr Phil Mecredy and Dan van Vorsselen about how brands can stay human in a world shaped by automation and AI. They explore why hyper-personalisation can feel limiting, how too much seamlessness flattens emotion, and why a little friction can make experiences more memorable.&nbsp; Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Future: Friction, discovery and the human touch

FRAME –&nbsp;a podcast dedicated to the art of knowing people. Hosted by Andrew Lewis, Managing Director at TRA – The Research Agency, FRAME explores some of the latest findings from the world of market research. Each episode features thought leaders representing different human science disciplines. By layering their unique perspectives, Andrew searches for new truths in the data. The uncommon truths.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Marketing

FRAME – a podcast dedicated to the art of knowing people. Hosted by Andrew Lewis, Managing Director at TRA – The Research Agency, FRAME explores some of the latest findings from the world of market research. Each episode features thought leaders representing different human science disciplines. By layering their unique perspectives, Andrew searches for new truths in the data. The uncommon truths. Hosted on Acast. See acast.com/privacy for more information.

FRAME –&nbsp;a podcast dedicated to the art of knowing people. Hosted by Andrew Lewis, Managing Director at TRA – The Research Agency, FRAME explores some of the latest findings from the world of market research. Each episode features thought leaders representing different human science disciplines. By layering their unique perspectives, Andrew searches for new truths in the data. The uncommon truths. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Share Future: Friction, discovery and the human touch

Sign up to save your podcasts

Future: Friction, discovery and the human touch

Future: Friction, discovery and the human touch