In this episode, we spoke to Senior Lecturer in Marketing Dr Tom Bowden Green and Managing Director at Visit West, Kathryn Davis about what a brand is and what it means for a place to have a brand. Using Bristol, UK as a case study, we discuss what makes it distinct what local businesses might consider when incorporating their business with a local brand. 

This podcast series is hosted by Bristol Business School and Bristol Law School at UWE Bristol. Featuring exciting new developments in technology, management practice, and business and leadership, the Future Impact Podcast series will highlight the impact from both an academic and practitioner perspective on the future of society.

A huge thank you to all of our guests on this episode of the Future Impact Podcast series. We are always looking for interesting guests to have on our podcast, if you’d like to discuss this further please contact our team on the details below.

Presented and produced by Rose Kooper-Johnson. Contact us at [email protected]