The airline industry has long been on a journey toward personalisation, but few have embraced the power of AI and technology as strategically as SAS. Caroline Bergstroem, Head of Ancillary Products, Connectivity, and Retail at SAS, is leading the charge to create a seamless, one-stop-shop experience for passengers.

Bergstroem envisions a world where travellers no longer have to juggle multiple platforms to book flights, hotels, car rentals, and experiences. Instead, SAS aims to provide an integrated ecosystem where everything can be arranged in one place.

On the season finale of Future Lanes, a special WiT podcast series powered by Meili, Bergstroem shares insights on how AI, data analytics, and self-service are shaping the airline's future.

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“Future Lanes” is a special WiT Podcast series powered by Meili, a tech company that is rewriting the rules of ancillary distribution. The series, covering six episodes, is all about getting direct – cutting through the noise with unfiltered conversations on what’s shaping the next decade of travel. No fluff – just straight, feisty talk about what it takes to find your future lane in travel.