In this episode of IPOS Unplugged, Tim Nash and Samm Lloyd explore why Asia is leading the way in experiential retail, and what European brands can learn. The region’s retail landscape is evolving at breakneck speed, driven by a younger, mobile-first demographic that craves immersive, shareable brand experiences.

From high-tech flagship stores and interactive pop-ups to influencer-led activations and destination retail spaces, they break down the key strategies shaping the future of retail. Expect lively discussion on why social shareability matters more than ever, how brand ambassadors are redefining engagement, and why thinking beyond the store, cafés, events, and hybrid spaces, is the new frontier.

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