In this super candid episode, Bacon Sports Founder Rob Cressy talks about the future of Bacon Sports plus his goal of inspiring 1 million people to live the life they dream. Included in this is are how he is combining both of his brands, Cress Media and Bacon Sports, under one roof to become a sports content agency that also runs a sports community. He also shares the details of the personal development platform that he is building to help inspire one million people.

If anything Rob said in this podcast resonated with you, you want to be part of this journey, you want to help out, or if you want to work with him, hit Rob up at [email protected] or on Twitter @robcressy.

Here is a transcription of the podcast for those that would prefer to read it: 

What I want to talk about is what is going on in the world of Bacon Sports.

I always want to be transparent about everything that’s going on as I believe there are a lot of learning opportunities that can be had from it.

There’s two main things that I want to talk about.

* The Bacon Sports rebrand

* Inspiring 1 million people to live the life they dream

Let’s start with the Bacon Sports rebrand.

For the last 3 years I’ve had two brands, Bacon Sports, which is the sports publisher and sports fan community, and Cress Media, the sports content agency.

These two were separate for one reason. Back in the day when i was talking to brands and agencies I didn’t want to send them to a sports blog as that wouldn’t deliver the value of what we can do on the business side of things. Because of that I created Cress Media as a way to convey the content creation and digital strategy capabilities of what we can do. Essentially we took the things we learned how to be great at with building a community, creating content in multiple ways on multiple platforms, engaging fans, increasing reach, and ultimately growing a brand, and offered up those services.

As we’ve continued to see success on the Cress Media side the publishing industry has been on the decline, specifically on the monetization side of things. I realized right out of the gate when i started Bacon Sports that monetizing solely via ad revenue wasn’t the right strategy. That is completely playing out in the marketplace right now, as we are seeing media companies and publishers laying off tons of people.

Because of this, what started as Bacon Sports being my primary focus right out of the gate, transitioned to Cress Media becoming my primary focus. The reason is because in order to run a business you have to be able to monetize.

So while this is going on I would often get the question, what is the difference between Cress Media and Bacon Sports. I would give the CliffNotes version of what I just told you, one is sports content agency, one is our sports fan community.

It is not easy to run one brand none the less two brands on top of running your own personal brand. I’ve certainly entertained the idea of throwing everything under one roof, but like many things in life it can be a matter of timing.

Well it just so happens that both the Cress Media and Bacon Sports websites are 3 years old, which in the tech world is about a million years ago. Because of this it gave me a great opportunity to reevaluate everything that’s going on with my brands.

I came to the conclusion, that in the interest of clarity and growth, that the best move is to combine everything together under the Bacon Sports name, unifiying the brands, with a new website.

Moving forward Bacon Sports will be a sports content agency first, and we just so happen to also runs our own sports fan community.

There will be absolute clarity on what we do and who we work with. We do digital strategy and content creation for forward thinking brands and agencies looking to activate ...