Bloomberg Businessweek

Future of College Sports and Social Media


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Amy Privette Perko, CEO of Knight Commission on Intercollegiate Athletics, discusses promoting reforms to get college sports programs to follow their universities' educational goals. Sinan Aral, Director of MIT’s Initiative on the Digital Economy, talks about his book "In The Hype Machine. "
Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
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Bloomberg BusinessweekBy Bloomberg