Join us in this exciting episode as Andy, the founder of Xplus, shares his background in user acquisition and marketing within the crypto industry. Discover how Xplus is revolutionizing the trading process by gamifying it to educate and engage users in Web3. Andy explains the various games offered on the platform, including a rocket game and a cultivation game, where users can earn points and tokens. This episode highlights the challenges of educating users about innovative concepts and the importance of strategic partnerships in expanding the platform's reach. Andy also discusses upcoming milestones, such as integrating more tokens and launching the Xplus governance token.

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Guest Socials:
- Twitter: https://x.com/xplusio, https://x.com/andy_xplus

Host Socials:
- Twitter: https://x.com/jaxxdwyer
- Company Website: https://www.buildingweb3.xyz/

Key Takeaways:

• Xplus gamifies the trading process to educate and engage users in Web3.
• The platform offers various games where users can earn points and tokens.
• Educating users about innovative concepts is a challenge in the crypto industry.
• Partnerships play a crucial role in expanding the platform's reach.
• Upcoming milestones include integrating more tokens and launching the Xplus governance token.

Chapters

01:00 Andy's Background and Entry into Web3

03:05 Marketing Insights from Crypto.com

05:41 Founding Xplus and Gamifying the Trading Process

10:05 The Xplus Platform and Educational Gamification

17:21 Partnerships and the Integration of TON

35:05 Challenges and Marketing Strategies

44:37 Milestones and Partnerships

49:10 Conclusion and Call to Action

Tags: Andy, Xplus, user acquisition, user acquisition strategy, marketing, crypto industry, crypto marketing, gamification, trading process, trading gamification, education, user engagement, Web3, Web3 education, Web3 engagement, games, rocket game, cultivation game, earning points, earning tokens, challenges, user education challenges, innovative concepts, partnerships, strategic partnerships, platform expansion, upcoming milestones, token integration, governance token, Xplus governance token, blockchain technology, decentralized finance, DeFi, crypto trading, digital assets, crypto innovation, NFT growth, crypto rewards, crypto community, crypto platform, user participation, educational games, blockchain games, tokenomics, crypto ecosystem, digital currency, blockchain education, Web3 learning, gamified education, crypto future, digital economy, blockchain innovation.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/