Join Amir Norman and Farra Khalili in this insightful podcast episode as they explore the future of content and marketing agencies in Malaysia. As the role of influencers evolves, businesses must adapt to maintain authenticity in their marketing strategies. Discover the challenges and opportunities presented by the changing landscape of influencer marketing, and learn how brands can build strong foundations through genuine content and storytelling. Amir and Farra discuss the importance of authenticity and the strategic shifts needed to engage today's savvy consumers effectively.

Host Links:

Saravanan Sahadevan, https://www.linkedin.com/in/saravanansahadevan/  | https://x.com/saransaha
Amir Norman, https://www.linkedin.com/in/amirnormanbb/ 

‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.