In this episode, we are joined by the dynamic Tom Webb, a multi-sport marketing enthusiast with a passion for pickleball.Discover the fascinating background of Tom Webb, who has dabbled in cricket, rugby, soccer, F1, and even Redbull. Find out how pickleball made its way into Tom's life and how he became enamored with this captivating sport.Learn about Intersport, a major player in the sports industry, and explore its connection to pickleball. Gain insights into Intersport's involvement and impact on the growth and development of the sport.Join us as we delve into the role of the Association of Pickleball Professionals (APP) in the fabric of pickleball. Uncover the significance of APP events and what to expect from these thrilling competitions.Discover how the partnership between APP and Intersport is influencing and shaping the world of pickleball. Gain valuable insights into the effects of this collaboration on the sport's visibility, accessibility, and overall growth.Get to know what Tom Webb loves about pickleball and why he is so passionate about the sport. Listen as he shares his thoughts on the incredible growth of pickleball players since 2012, highlighting the exponential rise in popularity and participation.Don't miss out on this engaging and informative episode of The Future of Pickleball Show! Join us as we explore the fascinating journey of Tom Webb, the influence of Intersport, the impact of APP events, and the astounding growth of pickleball