Welcome to Episode 66 of the Future of Pickleball Show! In this episode, Paul Olson welcomes Selkirk co-owner and director of research & development (R&D) Tom Barnes about the company's advancements in pickleball technology and product development. Tom discusses traditional testing methods and how the standard has changed to a more quantitative approach. Plus, the importance of balancing performance with accessibility in equipment design and the need for standards and governance in the industry. They also discuss the formation of the Pickleball Equipment Manufacturers Association — emphasizing the importance of dynamic testing and the need for manufacturers to have a united voice in the pickleball industry. Selkirk is pursuing the idea of "responsible growth" in pickleball to enhance community engagement and player experience.